Latonya Rauls: Turning 17 Years of Caregiving into a Legacy Business
- deshaywilliams3
- Sep 1
- 2 min read
Tuesday, September 2
7:00 a.m.
DeShay Williams
Spark Thomasville Executive Director
Her caregiving expertise becomes generational wealth. 💫
Meet Latonya Rauls – a hardworking healthcare professional with nearly two decades of experience who’s transforming her compassion into a community-changing business.
>>>When caregiving runs in your family, turning it into a business isn’t just smart – it’s honoring your legacy.<<<
A Heritage of Helping 🏠
Ever wonder what happens when family tradition becomes business opportunity?
For Latonya, caregiving and entrepreneurship is literally in her DNA:
Two aunts dedicated their lives to caregiving
A grandmother who entrepreneurially sold home-cooked meals
A father who built a living through custodial services
A husband who blazed the entrepreneurial trail ahead of her
"Looking back into my life, home health caregiving is a part of my family history,” Latonya shares. After caring for her mother on hospice and now her grandmothers, she recognized her calling wasn’t just a job – it was a business waiting to be born.
From CNA to CEO 🌱
With 17 years of hands-on experience, Latonya isn’t starting from scratch – she’s scaling up expertise she’s already mastered. Her vision? A comprehensive home health business providing:
Assisted living services
Home health and hospice care
End-of-life support
Transportation for elderly residents
“I’m ready to scale and make it bigger. Yes, sir. More dollars,” she says with the confidence of someone who knows her worth.
Spark’s Role in the Journey 🔥
Through Spark Thomasville’s workshops, this generous caregiver is gaining the business acumen to match her clinical skills.
“We just did the business plan workshop. Yesterday we did the pitch presentation workshop,” Latonya explains. “I’ve learned about how to start the business plan and how to write out my mission and the core services.”
“My Mission is to provide compassionate, reliable and personalized care and transportation for the elderly, enhancing their quality of life while supporting independence and dignity,” she says with pride.
Why This Matters for Thomasville ❤️
When underestimated entrepreneurs like Latonya succeed:
Elderly residents receive culturally-competent care
Caregiving jobs stay in our community
Healthcare dollars circulate locally
Family legacies transform into economic engines
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